Enabling companies to gain real and lasting change results and enthusiastically share their story.
I am an experienced interim manager and consultant with more than 15 years of management, consulting, training and coaching experience. My specialization is further optimizing the mix of meaningful marketing, strategic communication, and the organizational and personal change needed to get there. Both in complex (international) corporate and listed companies, such as FrieslandCampina, Vodafone, Endemol, SNS REAAL and the Telegraaf Media Groep, as CPG/retail and hospitality companies, not-for-profits, startups and SMEs.
Regularly, I inspire, train and teach people. I work with teams and individuals. As an interactive workshop facilitator, trainer, coach, speaker, chair, conference or panel moderator or teacher.
Together, everything is more fun and everything gets better.
Over the last 15+ years, I have successfully completed various managerial and advisory positions, as well as freelance assignments in B2C and B2B marketing, communication, innovation, and change. At international companies and NGOs. These include FedEx Express, FrieslandCampina, SNS REAAL/SNS Bank N.V. (de Volksbank), Vodafone, Endemol, Telegraaf Media Groep, Maarten van der Weijden Foundation, and Special Olympics.
About the power of enthusiasm, commitment, and alignment I have also written various articles and blogs.
With pleasure, I help you and/or your organization as interim manager, adviser, trainer and coach in the field of:
- Corporate communication
- Leadership communication
- Reputation management
- Crisis communication
- Public relations and media relaties
- Corporate and social branding
- Corporate storytelling
- Marketing communication
- Internal communication
- Online communication
- Brand engagement
- Employee advocacy
- Purpose marketing and CSR communication
- Customer experience
- Change management
With pleasure I use my knowledge, experience, and skills in the field of marketing, communication, change management, training, and coaching to accelerate and strengthen your transition process.
In order to ensure the highest quality possible for customers and clients, I make sure to be up to date with the latest best practices and developments in the field. In addition to my work, I am currently an Executive International Master of Science in Corporate Communication student at Rotterdam School of Management, Erasmus University. Previously, I successfully completed my Master of Laws studies at Leiden University and the post-academic course Change Management at AOG School of Management.
In addition, I am a recognized Superpromoter Consultant, Certified Coach and Master Mentor for the Certified Triple A + Trainer, Teacher and Coach Training Triple A+ Trainer, Teacher and Coach Training. In addition, I followed several courses, masterclasses and trainings in Positive Psychology (including Harvard), transformation coaching, marketing communication, connecting, non-violent communication, (personal) leadership, mindfulness and self-compassion. I followed the original Mindful Self-Compassion training course with founders Kristin Neff and Chris Germer.
How I can
help your organization
Examples of topics that I can help your organization with:
Purpose marketing and thought leadership
Corporate and social branding
- Mediarelations & PR
- Crisis communication
Employee advocacy and influencer management
Launching successful engagement programs
I can also help you with (interim) management and organizational challenges. For example, you can hire me to replace a head of communication or a senior communication advisor, set up a communications department or function, or coach a (first time) manager or director of marketing and communication in leadership development and the development of a high performance team.
Consultancy & Interim
With great pleasure, I will help you and your organization to realize strategic plans and goals.
As an interim advisor or in a (temporary) management position.
Gladly I assist (future) managers and their teams in creating and retaining valuable work and stakeholder relationships. In the way that suits them best.
Training & Workshops
Don’t you have the right insights, knowledge, or skills to achieve your goals? I will gladly help you to find, and fathom them. With training and custom-made workshops. Tailored to your practice. In the way that suits you best.
My activities are regularly highlighted in publications. For example, the Customer Ambassador and Super Promoter Community Program have been described as best practices in both Menno Lantings’ everseller Connect! and the Enthusiasm trilogy by Rijn Vogelaar. I also was granted the opportunity to explain these programs in more detail on various (international) stages, including seminars and the BNR Customer Show on Dutch national radio. The global sustainability community, the advocacy program, and the Roving Green Reporters initiatives that I initiated and managed are highlighted in Dr. Kevin Ruck’s Exploring Internal Communication: Towards Informed Employee Voice (2019).