Various companies I helped to activate their (purpose) brand. The targeted combination of consultancy, project management, training and coaching I compiled, resulted in increased brand awareness, customer loyalty and sales.
Customers and employees are the best ambassadors for each organization. I helped various profit and not-for-profit organizations from various sectors to put this into practice. Resulting in positive business outcomes.
On a regular basis, I lecture and examine in the field of marketing, communication and change. I provide guest lectures, evaluate theses and develop online, offline and blended master classes at and for various colleges and universities.
I helped organizations in change to design innovative on-boarding programs. The community-based programs enabled new hires to help their organizations to achieve their purpose ambitions, as well as their own.
Various organizations asked me to help them to get a change started. I.a. a multinational in finance that wanted to use NPS more effectively. I composed and facilitated the inspiration program, including engaging communication.
SNS Retail Bank and its five brands lived through a strategic change towards a customer-driven organization. I facilitated the transformation from the inside out. With change management and strategic, involving and engaging communication.