Project Description

Brand activation

Various clients

Various companies I helped to activate their purpose, increase brand awareness and customer loyalty, and to increase sales. Amongst them a CPG company, a consulting company and a retail and media company.

I advised and coached management and staff, developed a thought leadership and brand engagement program and was responsible for successful content marketing, workshops and events.


  • International CPG company
  • Global leader in transportation & information
  • Management consultancy agency

Key words

  • Corporate communication
  • Marketing communication
  • Digital communication
  • Positioning
  • Purpose branding

  • Thought leadership
  • Brand advocacy
  • Brand engagement
  • Social selling
  • Content marketing