Project Description

Brand ambassadors and
change agents

Various clients

I helped various companies to find and activate the right change agents, thus forming their most powerful and effective coalitions, driving (radical) change. I advised, trained and coached management and employees and was responsible for the creation of a successful change narrative, storytelling, workshops and events.


  • International CPG company
  • Financial services providers
  • Well-known player in fashion
  • Management consultancy agency
  • PR agency

Key words

  • Corporate communication
  • Marketing communication
  • Digital communication
  • Positioning
  • Purpose branding

  • Thought leadership
  • Brand advocacy
  • Brand engagement
  • Storytelling
  • Content marketing