Project Description

Brand ambassadors and
change agents

Various clients

I helped various companies to find and activate the right change agents, thus forming their most powerful and effective coalitions, driving (radical) and lasting change. I advised, trained, and coached management and employees and was responsible for i.a. the creation of successful, compelling, and appealing change narratives, storytelling, workshops, and events.


  • International CPG company
  • Financial services providers
  • Well-known player in fashion
  • Management consultancy and PR agencies
  • E-commerce and transportation

Key words

  • Corporate communication
  • Change communication
  • Digital transformation
  • Purpose branding
  • Thought leadership

  • Brand advocacy
  • Brand engagement
  • Storytelling
  • Content marketing
  • Community management