Project Description

Lecturer, developer and examiner

Various universities (of applies sciences)

Regularly I lecture in Corporate Communication, Marketing Communication, Employee Communication, Digital and Online Communication, Customer Experience, Social Business Transformation, Corporate Branding and Change Management. I provide guest lectures, examine theses and develop online, offline and blended courses and Master Classes.


  • Rotterdam School of Management (assisting Prof. Paul A. Argenti in designing the Executive Master Class Digital Communication, regarding how technological transformation affects Corporate Communication in the 21st century)
  • School For Customer Management Post-Graduate Social Media Program (part of the MBA Customer Management)
  • Tilburg University
  • Avans University of Applied Sciences
  • The Hague University of Applied Sciences
  • Amsterdam University of Applied Sciences.
  • Inholland University of Applied Sciences

Key words

  • Corporate communication
  • Marketing communication
  • Employee communication
  • Digital communication

  • Brand advocacy
  • Brand engagement
  • Customer experience
  • Co-creation