Strategic change communication
SNS Retail Bank (now: de Volksbank)
SNS Retail Bank and its five brands lived through a strategic change towards a customer-driven organization. I facilitated the cultural change from the inside out. With an inclusive ambassador approach and involving, engaging and highly sharable communication. In line with the company’s Manifesto.
Change from the inside out
I facilited SNS Retail Bank’s strategic change towards a customer-driven organization, from the inside out. With change management and involving, engaging and highly sharable communication. In line with the company’s heritage and Manifesto.
Employee generated content
This successful case applies as an international best practice.
- Best practice in Dutch Journal for Marketing.
- Annual Report SNS REAAL: excellent example of personal leadership.
- Highlighted as best practice in two management books, interviews and blogs.
- Keynote sessions and presentations in the Netherlands, Germany, Ireland and the USA.